There's 'taking one step forward, ten steps back,' and then there's honoring a rich history -- the Rolls-Royce Dawn falls securely in the latter. A striking automobile inspired by another era, it features a vintage exterior that will make a person feel as though they are part of The Great Gatsby world. Hypebeast writes that the Rolls-Royce Dawn "is a drophead, open top motor car that heralds images of the past, inspired by everyday opportunities and an aim to make the most social of super-luxury motorcars."
Launching at the beginning of 2016, the Rolls-Royce Dawn would be an ideal leisure car for long summer days. It focuses on the love of driving more than anything else. Of course, there are many modern details as well.
Modern Drophead Automobiles
The Rolls-Royce Dawn Model Harks Back to Another Era
Trend Themes
1. Vintage-inspired Automobiles - The popularity of vehicles with vintage exteriors creates potential opportunities for companies to produce modern cars with classic designs.
2. Luxury Leisure Vehicles - The rise of high-end, leisure-focused vehicles presents opportunities for luxury car makers to tap into the experiences market.
3. Driving Experience Enhancement Technology - Advancements in technology offer opportunities for companies to create new products that enhance the driving experience, such as smart entertainment systems.
Industry Implications
1. Automotive Manufacturing - Automakers specializing in luxury vehicles have the potential to capitalize on the growing demand for high-end, leisure-focused cars with vintage-inspired designs.
2. Entertainment Technology - Companies involved in the development of in-car entertainment systems have the potential to offer cutting-edge technology that enhances the driving experience.
3. Experiential Marketing - Companies specializing in experiential marketing can create new opportunities to market and sell luxury leisure vehicles to consumers.