You know a brand has achieved iconic luxury status when it becomes a general term representing luxury like Rolls Royce. Sayings like "The Rolls Royce of houses," or "the Rolls Royce of computers" is evidence of the car brand’s symbol of excess and top-shelf quality.
A prime example of such refined auto elegance is the Rolls-Royce Phantom III Cabriolet par Labourdette. This big body cruiser is so decadent, it shouldn’t even be driven at high speeds. Not really, but you get the point. Released in 1936, the Rolls-Royce Phantom III was the last large Rolls-Royce before the second world war. The last car was released in 1947.
This edition of the Rolls-Royce Phantom III is totally reconstructed by Parisian designer Henri Labourdette.
Reconstructed Vintage Rides
The Rolls-Royce Phantom III Returns as a Benchmark of Luxury
Trend Themes
1. Reconstructed Vintage Rides - Vintage car restoration with modern improvements creates a unique market for luxury car enthusiasts.
2. Iconic Luxury Status - Brands that achieve iconic luxury status have the potential to expand into various industries and product lines.
3. Decadent Cruiser - The combination of vintage design and modern technology creates opportunities for luxury travel experiences.
Industry Implications
1. Automotive Industry - The demand for vintage car restoration and customization services can lead to the creation of new business models in the automotive industry.
2. Luxury Travel Industry - Vintage car restoration and customization can provide new luxury transportation options for high-end hotels and tourism companies.
3. Fashion and Design Industry - Designers can leverage the iconic status of luxury brands to design and create unique products in the fashion and design industry.