Rogue and KOI have collaborated to form a ‘strategic alliance’ that will result in Ibai Lianos’ team competing in the 2023 LEC. As a part of the deal, Rogue’s League of Legends’ team will be reinvented for the LEC 2023 Spring Split and will keep its current structure and operations format. Lianos, a co-owner of KOI, will represent both organizations and all of their teams as a "featured ambassador."
Currently, Rogue and KOI have active rosters for VALORANT, Rainbow Six Siege, Rocket League, and Call of Duty. The team has seen great success this season within the League of Legends’ scene and continues to make a mark in esports at the League of Legends World Championships.
Joint Esports Ventures
Rogue and KOI Announce a 'Strategic Alliance' in Esports for 2023
Trend Themes
1. Esports Alliances - Esports organizations are forming strategic alliances to develop competitive teams for various tournaments and leagues, providing opportunity for brand collaborations and new revenue streams.
2. Reinvented Teams - Esports teams are looking to reinvent themselves to stay competitive in new leagues and competitions, showcasing innovation in team structure and operations format.
3. Multi-game Teams - Esports teams are diversifying their rosters beyond one game, creating multi-game teams that allow for more flexibility in competition and potential for cross-promotion opportunities.
Industry Implications
1. Esports - Esports teams and organizations are creating new strategies to stay competitive and expand their brand and revenue opportunities, opening up potential for technology and marketing collaborations.
2. Gaming - As esports grows, gaming companies have the opportunity to develop new technologies and innovations to support the industry, creating new revenue streams and collaborations with esports organizations.
3. Marketing - With the growing popularity of esports, marketers have the opportunity to create innovative campaigns and partnerships with esports teams and organizations, tapping into new consumer demographics and engagement opportunities.