For the upcoming fall season the Rodarte fashion collection takes inspiration from the popular sci-fi universe of Star Wars by infusing familiar galactic characters into these stylishly high-fashion garments. The collection also nods to the futuristic costumes featured throughout the Star Wars films.
Often times consumers will see iconic pop culture references seep into high-fashion collections. The Rodarte fashion house is often known for their subtle, structured and often whimsical pieces and its latest fall Star Wars line does not disappoint. The line features various dresses, long skirts and neck shawls that are covered in stills from the popular movies. The advertising images for the collection were photographed at George Lucas' Skywalker Ranch and the models posed with various characters from the film such as R2-D2 and C-3P0.
Galactic Fashion Collections
The New Rodarte Fashion Line is Filled with Star Wars Prints
Trend Themes
1. Sci-fi Fashion - Fashion collections inspired by sci-fi worlds and characters are on the rise, presenting an opportunity to target niche markets.
2. Pop Culture in High Fashion - The integration of pop culture references into high-end fashion collections creates a unique aesthetic and can appeal to a broader consumer base.
3. Film Industry Fashion Collaborations - Collaborations between fashion houses and film studios offer a chance to merge fandoms and create innovative designs that appeal to a diverse audience.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the trend of sci-fi and pop culture fashion by partnering with designers to create exclusive collections for their target market.
2. Film Production - Film studios can explore partnerships with fashion houses to create collections that tie in with movie releases, offering a new promotional opportunity and revenue stream.
3. Marketing and Advertising - Marketing and advertising companies can utilize the hype surrounding these collaborations to create innovative campaigns that reach new audiences and promote both the fashion line and the source material.