For those of you who thought that summer would never arrive, you can now celebrate its late arrival with the Rocksmith Summer 2011 lookbook. If you haven't yet hit the beach, this fun fashion catalog will surely inspire you to grab a swimsuit, some sunscreen and hit the ultimate place to soak up with sun and sand.
Filled with colorful tanks, graphic swim trunks and shielding baseball caps, it has a lot to offer this summer season. I especially like how the Rocksmith Summer 2011 lookbook features some very curvy women, which sends a positive message out to girls around the world.
Yet the overriding message in the Rocksmith Summer 2011 lookbook is to let loose and have some playful beach time this year.
Beach Party Catalogs
The Rocksmith Summer 2011 Lookbook is Full of Sun, Sand and Sexy Ladies
Trend Themes
1. Colorful Summer Fashion - Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into colorful summer fashion.
2. Body-positive Representation in Fashion - Disruptive innovation opportunity: Create a size-inclusive swimwear line that promotes body positivity.
3. Beachwear Catalog Inspiration - Disruptive innovation opportunity: Develop an interactive augmented reality app that allows users to virtually try on beachwear from a catalog.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement 3D printing technology for customizable beachwear.
2. Advertising - Disruptive innovation opportunity: Utilize virtual reality technology for immersive beachwear advertising campaigns.
3. Technology - Disruptive innovation opportunity: Create a smart beach umbrella that provides shade and charges electronic devices.