RoC Skincare and Revieve have announced a partnership for the RoC AI Skin Insight platform that harnesses the power of artificial intelligence to help consumers pinpoint the right products for their needs.
The tool is available on the RoC Skincare website where shoppers can meet with a virtual advisor to enjoy personalized product recommendations. This will help the brand to more closely align with the needs of its shoppers and help consumers to enjoy impressive benefits by using skincare solutions for their specific areas of concern.
Senior Vice President, R&D at RoC Skincare Art Pellegrino spoke on the RoC AI Skin Insight platform saying, "The RoC Skincare ‘AI Skin Insight’ solution brings unparalleled value directly to consumers. Through innovative AI technology, our advisor examines not only individual skin concerns, but also behaviors, and personal preferences, thereby creating more (personalized and) relevant skincare recommendations. Backed by RoC Skincare's long-standing reputation for clinically proven results and Revieve's expertise in digital experiences, our advisor provides the highest level of credibility and effectiveness in every recommendation."