The Robinsons Benefit Drops are arriving in the UK market as a functional beverage product for consumers to enjoy at home or on-the-go in an easy way. The product comes in four varieties including Vitality: Peach, Mango & Passion Fruit with vitamin B3, Immunity: Orange & Guava with vitamin C, Boost: Raspberry, Strawberry & Acai with vitamin B6 and Focus: Lemon, Lime & Ginseng with vitamin B3 and zinc. Each of the drink concentrates feature no added sugar and are quick to prepare by simply squirting them into a glass or bottle of water.
At-Home Commercial Director at Britvic Ben Parker commented on the new Robinsons Benefit Drops saying, "When people are on-the-go all day, we know it can be difficult to stay on top of keeping hydrated. Benefit Drops are the ideal portable format for shoppers on the move, adding great taste and additional vitamins to their water."
Functional Vitamin Drink Concentrates
Robinsons Benefit Drops Come in Four Varieties
Trend Themes
1. Functional Beverage Products - There is an opportunity for companies to create more functional and easy-to-use drink concentrates with added health benefits.
2. Portable Vitamin Drinks - There is potential for the development of more portable drink formats that can be consumed on-the-go while providing health-boosting features.
3. Sugar-free Drink Alternatives - Companies can innovate on sugar-free drink alternatives that provide not only a healthy option but also a great taste experience.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to tap into the consumer demand for healthier drink options with added health benefits.
2. Health and Wellness Industry - The health and wellness industry can benefit from the increasing consumer demand for health-boosting functional beverage products.
3. Retail Industry - There is potential for retailers to increase sales by carrying more functional drink products that align with consumer demand for healthier and convenient drink options.