The Roads by Porsche app is a new digital solution for drivers from the namesake car brand that will provide avid drivers with a way to find the most scenic route. The app works by logging information regarding routes taken and sharing them with the hundreds of thousands of other drivers on the platform. This will allow drivers who love the experience of driving to find the best routes that are approved by other avid operators.
Addressing the Roads by Porsche app, Marco Brinkmann from Porsche said, "It’s an app by enthusiasts, for enthusiasts, but it’s bigger than that. It goes beyond the brand. It’s meant to be a scalable platform that allows us to create a sort of Michelin Guide for roads."
Scenic Route Driving Apps
The Roads by Porsche App is Designed for Drivers Who Love the Experience
Trend Themes
1. Scenic Route Driving Apps - The rise of apps like Roads by Porsche signal a trend towards drivers seeking more immersive, experiential travel options.
2. Social Networking for Drivers - The Roads by Porsche app demonstrates a potential trend towards social networking built around shared driving experiences.
3. Crowdsourced Route Planning - The Roads by Porsche app highlights a trend towards using crowdsourced data to optimize travel routes.
Industry Implications
1. Automotive Industry - The Roads by Porsche app presents an opportunity for the automotive industry to develop technology that creates more immersive driving experiences.
2. Travel and Tourism Industry - Driving apps like Roads by Porsche present a disruptive opportunity for the travel and tourism industry to expand their offerings and create more unique travel experiences.
3. Tech Industry - The trend towards apps like Roads by Porsche creates an opportunity for the tech industry to develop innovative solutions that optimize routes and provide more immersive travel experiences.