The RMK SS12/13 campaign takes place on the graffitied alleys and sundrenched rooftop of Madame Brussels, a place so recognizably Melbournian that locals will feel a kinship with it immediately. Once that bit of sentimentality is out of the way, they will be able to focus on what everyone else will be paying attention to: the footwear. Modern and feminine, these high heels are made for the contemporary woman.
Shot by blogger and photographer Zanita Morgan, the RMK SS12/13 campaign stars model Anja Konstantinova. The Aussie beauty was styled by Peter Simon Phillips. He outfitted her in equally feminine ensembles in order to bring out this quality in the shoes. Full of bright neons and graphic prints, the ad campaign is a visual treat.
Rooftop Footwear Ads
The RMK SS12/13 Campaign Stars a Feminine Anja Konstantinova
Trend Themes
1. Rooftop Advertising - Opportunity for brands to utilize rooftops as unique and eye-catching spaces for advertising.
2. Street Art Collaborations - Potential for brands to partner with graffiti artists to create visually stunning campaigns in urban settings.
3. Feminine Footwear - Growing demand for elegant and modern shoe designs that cater to the contemporary woman.
Industry Implications
1. Fashion - Fashion brands can tap into rooftop advertising and collaborate with street artists to showcase their latest collections.
2. Outdoor Advertising - Outdoor advertising companies can explore the trend of rooftop advertising for clients looking for innovative and impactful ways to reach their target audience.
3. Art and Design - Art and design industries can collaborate with fashion brands to create visually striking campaigns that incorporate street art and showcase feminine footwear.