Luxury watch designer Richard Mille has released a new set of watches, the RM 67-02 High Jump and the RM 67-02 Sprint, ahead of the upcoming 2017 World Championships of Athletics in London. The posh yet sporty watches are inspired by two Olympic athletes, with colorways that match their national allegiances.
The RM 67-02 High Jump is dedicated to Mutaz Essa Barshim or Qatar, who received the silver medal in the event at the 2016 Olympics. The Sprint, meanwhile, is dedicated to Wayde van Niekerk, the South African sprinter who won the Olympic gold and set the world record in the 200 meters at the 2016 Olympics.
As the model numbers indicate, the two watches are functionally the same as one another, differing only in terms of their colors.
Olympic Luxury Watches
The RM 67-02 High Jump and RM 67-02 Sprint are Dedicated to Medallists
Trend Themes
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2. National Allegiance Colorways - Potential for customization in the luxury watch industry with colorways that match athletes' national allegiances.
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Industry Implications
1. Luxury Watch Design - Disruptive innovation opportunity for luxury watch designers to create sporty yet posh watches dedicated to athletes.
2. Athletic Accessories - Potential for a niche market of luxury accessories designed specifically for athletes and sports enthusiasts.
3. Athlete Brand Partnerships - Opportunity for luxury watch manufacturers to partner with athletes and promote their personal brands through exclusive timepieces.