River Viiperi, the model who was last seen starring in ads for the Versace for H&M Cruise Collection, has created this online video telling his fans that he is going to be giving away pieces from the collection as part of a contest he is creating. If you want to wear the celeb’s duds, then there are three ways you can participate in his contest.
The first involves taking a picture with a photograph of the model in it as well and copying one of his iconic poses. The second, is to fill out a questionnaire about him that he will be publishing to his social networks. And, the third, and most stalkerish way, is to try and find him after a fashion show in either New York or Barcelona, approach him, and ask for some of the collection’s pieces. So if you really want some of the new Versace for H&M Cruise Collection, River Viiperi wants to see how much you’ll work for it, and give himself some pretty ingenious PR at the same time of course.
Fashionable Model Giveaways
River Viiperi Gives Away Pieces From the Versace for H&M Collection
Trend Themes
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Industry Implications
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