The River Island Fall 2011 campaign has all the ingredients to appeal to a young, hip crowd: party, friends and fun. The youthful collection is casual and androgynous, mixing and matching fashion-forward pieces that will make winter the most fun season of the year.
With a wide selection of styles and chic choices, this line has everything to inject anyone with an exciting dose of London-inspired fashion. The UK company blended multiple trends, patterns and influences, like 70s glam, to produce outfits that are gorgeous and classic, yet very modern. The collection includes stunning blazers, shirts, faux-fur shawls and hats that glamorize any ensemble. Wide pants with exaggerated flair and animal-print heels match perfectly for a head-turning look.
Lensed by Ellen Von Unwerth, the River Island Fall 2011 collection has a fantastic selection of garments to help you enjoy the winter festivities.
Festive Bohemian Lookbooks
The River Island Fall 2011 Campaign is Casually Glamorous
Trend Themes
1. Casually Glamorous Fashion - Fashion brands can explore the concept of blending casual and glamorous styles to appeal to a young, hip crowd.
2. Mixing Fashion Trends - Fashion brands can create disruptive innovation opportunities by mixing and matching multiple trends, patterns, and influences in their collections.
3. London-inspired Fashion - Brands can tap into the London-inspired fashion trend to inject excitement into their collections and appeal to a wide audience.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the concept of casually glamorous fashion to attract young, trendy consumers.
2. Fashion Design - Fashion designers can find disruptive innovation opportunities by experimenting with the mixing of fashion trends, patterns, and influences.
3. Fashion Modeling - Fashion models can embrace the London-inspired fashion trend to showcase versatile and exciting looks for brands and photographers.