British songstress Rita Ora recently rolled out a new campaign line with adidas entitled the Planetary Power pack that brings together space-themed shoes, clothes and designs that offer unconventional fabric pairings with a monochromatic color scheme.
Ora has been the face of adidas for several collections now highlighting and amplifying the quirky, unconventional and sometimes outlandish designs and styles. The Planetary Pack features such staples as the Mystic Moon and Space Shifter running shoe silhouettes. The collection features garments inspired by the universe in black and white colorways coupled with the brands iconic three stripped line detailing. The line features such sports pieces as zip up tops, jogging pants, track suits and leggings for a comfortable normcore aesthetic that is also equally as stylish.
Astronomical Songstress Sportswear
Rita Ora Highlights the Adidas Originals Planetary Power Pack
Trend Themes
1. Space-themed Sportswear - Creating space-themed clothing collections uses a unique color scheme and unconventional fabric pairings with high-tech and futuristic designs.
2. Normcore Athletic Wear - Combining comfort and functionality with style, normcore athletic wear is becoming more popular among consumers.
3. Celebrity-inspired Performance Wear - Collaboration with celebrities for sportswear helps attract more customers and can promote brand awareness.
Industry Implications
1. Fashion - Collaborating with celebrities for clothing lines can increase brand reputation and attract more consumers.
2. Athletic Wear - Incorporating space-themed designs and high-tech fabric pairings in athletic wear collections creates a unique and futuristic aesthetic.
3. Retail - Introducing normcore athletic wear collections can help retail companies appeal to a wider consumer base and attract athletes looking for comfortable yet stylist performance wear.