It's one thing to sport your favorite band's logo on a t-shirt; it's quite another to wear it on your feet. Most band shoes are not that comfortable--you just wear them to show that you are the most die-hard fan. The Rise Against Vans Shoe, however, may just go against the grain and offer comfort and killer style.
This skate clothing company has always been known for its durable and cushy sneakers (I can attest to that) and the Rise Against Vans Shoe is the latest addition to their line of band-branded apparel. If I'm going to rock out to anti-establishment rock, I want to at least make sure my feet are comfy.
Hard Rock Runners
The Rise Against Vans Shoe is Mosh Pit-Proof
Trend Themes
1. Band-branded Apparel - There is an opportunity for disruptive innovation in creating comfortable and stylish clothing and accessories that feature band logos and other music-related branding.
2. Durable Sneakers - There is an opportunity for disruptive innovation in creating comfortable and long-lasting sneakers for fans of bands and other music-related brands.
3. Skate Clothing - There is an opportunity for disruptive innovation in creating skate clothing that is both fashionable and functional for fans of bands and other music-related brands.
Industry Implications
1. Music Merchandise - Companies that specialize in creating band t-shirts and other merchandise could expand to creating more comfortable and stylish clothing and accessories featuring band logos.
2. Athletic Footwear - Athletic footwear companies could develop new lines of sneakers that are both durable and fashionable, specifically marketed towards fans of bands and other music-related brands.
3. Skate Clothing Brands - Skate clothing brands could focus on creating functional clothing that also features branding from popular bands and other music-related brands.