Riot Games, the company behind the popular MOBA game League of Legends, is set to provide its competitive teams with a new revenue stream. The company is introducing a collection of fresh in-game emotes crafted in collaboration with the elite teams from the world’s top League of Legends leagues.
This vibrant new lineup will feature a total of 75 unique emotes, each designed in partnership with the teams from the League’s premier divisions. These emotes will be available for purchase in the in-game store, and 30% of the revenue generated from these sales will directly benefit the teams involved in their creation.
Each professional team, representing leagues such as LCK, LPL, LEC, LCS, VCS, PCS, CBLOL, and LLA, has worked closely with Riot’s developers to bring their vision to life. Interested parties can find the new emote collection in the official League of Legends store.
In-Game Esports Emotes
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Trend Themes
1. Collaborative Esports Merchandising - Riot Games' partnership with elite teams to create and sell unique in-game emotes is revolutionizing revenue models in the esports industry.
2. Revenue-sharing Digital Goods - The 30% revenue share model for in-game emotes sets a new precedent for monetizing digital content in competitive gaming.
3. Customized In-game Emotes - The introduction of 75 team-specific in-game emotes highlights the growing trend of personalization within the esports community.
Industry Implications
1. Esports - The collaboration between Riot Games and professional teams to create custom emotes signifies a lucrative new avenue for revenue generation in competitive gaming.
2. Digital Merchandising - Innovations in in-game content creation by League of Legends demonstrate potential for unique digital merchandising strategies.
3. Gaming - League of Legends' new emote collection showcases the evolution of digital assets and personalized player experiences in the gaming industry.