Riot Games is partnering with Hewlett Packard (HP) brands HyperX and OMEN, as a part of its strategic focus on esports, gaming, and collaborative product development initiatives. The alliance extends its support to globally renowned events such as the VALORANT Champions Tour (VCT), League of Legends, and Teamfight Tactics, where both OMEN and HyperX will provide essential hardware for seamless competition experiences.
Beyond live event support, the collaboration will encompass product development, activations, and marketing campaigns across Riot Games' major titles, namely VALORANT, League of Legends, and Teamfight Tactics.
"Riot Games aspires to be the most player-focused gaming company in the world. Securing this partnership with HP will enable us to go even further in developing experiences that will thrill our players. As a progressive tech leader, HP is the perfect partner with which to collaborate, and we’re very excited to share what our two teams will create for players," said John Needham, President of Esports at Riot Games.
Esports Development Partnerships
Riot Games Teams Up with OMEN and HyperX to Launch a Partnership
Trend Themes
1. Strategic Focus on Esports - Riot Games partners with HP brands HyperX and OMEN to strategically focus on esports, gaming, and collaborative product development initiatives.
2. Seamless Competition Experiences - OMEN and HyperX provide essential hardware for seamless competition experiences during globally renowned events such as the VALORANT Champions Tour, League of Legends, and Teamfight Tactics.
3. Collaborative Product Development - The partnership between Riot Games, HyperX, and OMEN extends beyond live event support to encompass product development, activations, and marketing campaigns across major titles like VALORANT, League of Legends, and Teamfight Tactics.
Industry Implications
1. Gaming Hardware - HP brands HyperX and OMEN collaborate with Riot Games to provide essential gaming hardware for seamless competition experiences during globally renowned esports events.
2. Esports Events and Tournaments - The partnership between Riot Games, HyperX, and OMEN enhances the esports experience by providing seamless competition experiences during events such as the VALORANT Champions Tour, League of Legends, and Teamfight Tactics.
3. Tech Collaboration - Riot Games partners with HP, a progressive tech leader, to collaboratively develop products, activations, and marketing campaigns for major titles like VALORANT, League of Legends, and Teamfight Tactics.