Smart bracelets have become a tech accessory nearly as common as headphones or even smartphones, but the Ringly GO is a new bracelet that aims to offer the same features but with a little less ostentatiousness. The subtle, stylish wearable looks like a bracelet that could accessorize any outfit, but it packs the technology to track activity and provide mobile alerts at the same time.
The Ringly GO isn't the first product from Ringly. The company has previously released smart bracelets and, as its name hints, smart rings, but the GO is the most affordable product from the company thus far. As with those other products, though, the smart bracelet is indistinguishable from any other piece of jewelry, letting consumers stay on top of the tech curve without abandoning their style.
Stylish Smart Bracelets
The Ringly GO is an Affordable Wearable Available at Target
Trend Themes
1. Stylish Wearable Technology - Bracelets and other wearables are being designed to have the same look as traditional accessories, while still incorporating smart technology for tracking and mobile alerts.
2. Affordable Smart Accessories - Companies are developing smart accessories at lower price points, making them more accessible to consumers who want to stay on top of the latest tech trends.
3. Subtle Activity Trackers - Activity trackers are becoming more discreet with bracelets and other wearables that blend in with everyday attire, rather than standing out as obvious fitness gadgets.
Industry Implications
1. Jewelry - The fusion of jewelry and smart technology provides innovative opportunities for style-conscious consumers looking to incorporate wearable tech into their everyday look.
2. Consumer Electronics - Manufacturers of consumer electronics are competing to design and produce affordable smart wearables that meet the needs of consumers who want to track their activities and receive mobile alerts while still maintaining their fashion sense.
3. Fitness - As activity trackers become more discreet, they offer new opportunities for the fitness industry to attract customers who want to monitor their activity levels without wearing obvious fitness gadgets.