The latest tonal selections in the RIMOWA Essentials drop shine the spotlight on four colorway options across three different suitcase designs. The new colors are bright to welcome the warmer seasons with open arms, adorning the 'Essential Cabin,' the 'Chick-In L,' and the 'Trunk Plus.'
Each colorway references an exotic getaway, created with inspiration drawn from different travel destinations. The Coral option was influenced by Western Australia's pink lake, Slate is a colorway inspired by the chalky and gradient gray tones that represent the mines in Indonesia. Saffron yellow recalls the canola floral fields in Tuscany and the Sage colorway references the Northeastern English Lake District hues, which boast green shades. The latest colorways are set to drop online beginning June 6th.
Bright Sturdy Suitcase Colorways
The New RIMOWA Essential Color Options Prepare for Summer
Trend Themes
1. Exotic Colorways in Luggage Design - Opportunity for disruptive innovation through unique and creative color choices in the luggage industry
2. Inspired by Travel Destinations - Opportunity for disruptive innovation by designing luggage that is inspired by the sights and experiences of popular travel destinations
3. Seasonal Luggage Color Releases - Opportunity for disruptive innovation by releasing seasonal color selections to keep up with the fashion industry and attract customers
Industry Implications
1. Luggage Design and Manufacturing - Opportunity for disruptive innovation by incorporating unique elements and functions to luggage such as GPS tracking or smart technology
2. Travel and Tourism - Opportunity for disruptive innovation by partnering with luggage companies to create co-branded products and promotions for travelers
3. Fashion and Retail - Opportunity for disruptive innovation by incorporating luggage as a fashion accessory and collaborating with popular designers and influencers