'Mad Men' is back and with it comes a lot more 60s-inspired fashion, especially when it comes to Megan Draper, which the Rika Magazine April 2013 editorial embraces beautifully. Vibrantly youthful and professionally retro, the looks are perfect for the office, at least for those businesswomen who like to make a statement in chic outfits.
The Rika Magazine April 2013 editorial was shot by photographer Jens Langkjaer. Titled 'She’s Too Much For My Mirror,' it stars fashion model Elena Bartels. The German beauty showcases vintage-inspired pieces from the likes of Louis Vuitton, Christopher Kane, Ralph Lauren and Falke. Enchanting in a demure set, which was designed by Andrea Cellerino, her feminine ensembles are perfected with a modern beehive updo by hairstylist Teiji Utsumi and a dewy face by makeup artist Karina Constantine.
60s-Inspired Office Fashion
The Rika Magazine April 2013 Editorial Stars a Retro Jens Langkjaer
Trend Themes
1. 60s-inspired Fashion - The resurgence of 60s-inspired fashion presents an opportunity for retailers to capitalize on nostalgic trends and cater to consumers seeking retro styles.
2. Professional Retro Fashion - The demand for professional retro fashion provides an opening for designers and brands to create office-appropriate attire with a vintage twist, appealing to fashion-forward businesswomen.
3. Statement-making Outfits - The popularity of statement-making outfits in the workplace highlights a need for companies to incorporate more creativity and self-expression into office dress codes, potentially spurring collaborations between fashion designers and corporate brands.
Industry Implications
1. Fashion Retail - The rise in 60s-inspired fashion creates opportunities for fashion retailers to curate collections that tap into the retro trend and attract customers looking for nostalgic styles.
2. Fashion Design - The demand for professional retro fashion opens up avenues for fashion designers to create unique, office-friendly designs with a vintage aesthetic.
3. Corporate Branding - The trend of statement-making outfits in the workplace offers potential for corporate branding agencies to collaborate with fashion designers in order to create bold and expressive workwear collections.