Rik Oostenbroek is making a lot of noise with his neon digital renderings, and in this particular collection, he’s fused nostalgic gaming devices with futuristic aesthetics. The Nintendo Entertainment System, Game Boy, a NES cartridge and a NES controller have all been retrofitted with TRON-like accents evocative of light shows seen at EDM concerts. These images are so fun and energetic that it just makes viewers want to find their old school consoles and indulge in some 8-bit classics.
For those still unfamiliar with Rik Oostenbroek, he’s an emerging digital artist whose client list already includes the likes of Nike, Mazda, ESPN and Viacom. His work has been used in campaigns seen in Hong Kong, New York, Paris, London, Amsterdam and Milan. Did I forget to mention this Hilversum-based graphic designer is only 22?
Futuristic Retro Game Renderings
Rik Oostenbroek Depicts Old School Gadgets with Neon Add-Ons
Trend Themes
1. Neon Retro Gaming - Disruptive innovation opportunity: Create a line of neon retro gaming accessories and merchandise for nostalgic gamers.
2. Futuristic Nostalgia - Disruptive innovation opportunity: Develop a range of products that combine classic designs with futuristic aesthetic elements to appeal to both nostalgic and modern consumers.
3. Digital Art Integration - Disruptive innovation opportunity: Collaborate with digital artists to integrate their unique and eye-catching designs into various consumer products, creating a fusion of art and functionality.
Industry Implications
1. Gaming Accessories - Disruptive innovation opportunity: Design and produce gaming accessories that cater to the rising demand for unique and visually appealing retro-inspired gadgets.
2. Fashion and Merchandise - Disruptive innovation opportunity: Launch a fashion and merchandise line that incorporates neon retro gaming designs, targeting nostalgic gamers and enthusiasts.
3. Consumer Electronics - Disruptive innovation opportunity: Incorporate futuristic aesthetic elements into consumer electronics products, appealing to the growing market of consumers seeking a blend of nostalgia and cutting-edge design.