Rifle Paper Co. launched a whimsical collection of furniture. Known for its lineup of hand-painted illustrations adorning notebooks, greeting cards, headbands, candles, and more, the stationery-forward brand introduced a new category to its repertoire.
The furniture range includes 15 pieces and comprises beds, ottomans, and chairs. Each item is available in 12 of the brand's signature prints, including florals, animal prints, and moody motifs. According to Rifle co-founded and CCo Anna Bond, the company has always dreamed of designing a furniture collection and incorporating "color, art, and beauty" into the consumer's space. "As we have expanded our home division with rugs, wallpaper, pillows, and home decor, our customers have been eager to bring Rifle Paper Co. into their spaces in other ways."
Whimsical Stationery-Branded Furniture
Rifle Paper Co Launched its Own Furniture Collection
Trend Themes
1. Whimsical Furniture - There is an opportunity for furniture companies to incorporate playful prints and designs into their products to attract younger consumers.
2. Brand Collaboration - There is a growing trend of brands collaborating across industries to offer consumers a wider range of products and services.
3. Stationery-inspired Home Decor - There is an opportunity for companies in the home decor industry to incorporate stationery-inspired prints and designs into their products to offer a unique and personalized experience for consumers.
Industry Implications
1. Furniture - Furniture companies can partner with lifestyle brands to offer consumers a wider range of product options and create a unique shopping experience.
2. Stationery - Stationery companies can expand their product line to include home decor items that showcase their signature designs and appeal to a broader audience.
3. Home Decor - Home decor companies can collaborate with artists and illustrators to incorporate playful prints and designs into their products and attract younger and more design-savvy consumers.