Human Backpack Couture

The Rick Owens Spring/Summer 2016 Features People as Accessories

For the Rick Owens Spring/Summer 2016 collection, the designer sent models with human accessories down the runway in a bid to create what looks like a human knapsack. Strapped to the back and front of models were other, more stoic models, which is described by Owens himself as, "women raising women, women becoming women and women supporting women -- a world of women I know little about and can only attempt to amuse in my own small way."

The almost activism-oriented Rick Owens Spring/Summer 2016 collection helps to convey the designer's thoughts and feelings regarding the world in new, innovative ways that grab attention and allow the message to be disseminated accordingly. The empowering Rick Owens Spring/Summer 2016 collection hopefully empowers many women around the world to support each other, whether physically as seen here, or mentally.
Trend Themes
1. Human Accessories - The use of human models as accessories in fashion collections presents an opportunity for designers to showcase social commentary and challenge societal norms.
2. Empowering Fashion - Fashion collections that convey an empowering message have the potential to influence societal beliefs and create a positive impact.
3. Fashion Show Activism - Fashion shows that incorporate a message of activism can create buzz and generate positive attention for brands.
Industry Implications
1. Fashion - The fashion industry can take inspiration from the use of human models as accessories to create thought-provoking and empowering collections.
2. Performance Art - Performance art can use the concept of human accessories to challenge societal norms and create a dialogue on social issues.
3. Advertising - Advertising campaigns that use empowering messages and showcase social commentary can resonate with consumers and create a positive brand image.

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