ZARA and RHUDE are joining forces for a new menswear line called RHU, which stands for "Redesigning Human Uniform." The collection incorporates pieces characterized by RHUDE’s distinctive aesthetic, including outerwear like the half zip anoraks and apparel such as motocross t-shirts, rugby shirts, varsity jackets, and denim knitwear.
A stand-out piece from the capsule collection is a sneaker silhouette reminiscent of the Dad-style shoe that has seen steady growth in recent years. The trainer uses a white mesh material and striking silver overlays for a futuristic look. A true blue shade decorates the shoe's interior for a pop of color. The shoe is offered in multiple sizes.
The ZARA x RHUIGI collection is available on the ZARA website.
Chunky Metallic Dad Shoes
ZARA and RHUDE Join Forces for a New Menswear Line Called RHU
Trend Themes
1. Futuristic Dad Shoes - Creating a new sub-genre by combining futuristic elements with the traditional dad shoe look to appeal to fashion-forward customers.
2. Collaborative Menswear Collections - More innovative partnerships between fashion brands to create exclusive limited-edition collections that cater to niche markets.
3. Reworking Uniforms - Altering the traditional design of uniforms to reflect a brand's unique identity, in contrast to a cookie-cutter uniform which lacks individuality.
Industry Implications
1. Fashion - This is a new and emerging trend in the fashion industry which is growing in popularity.
2. Retail - This new collection could offer a new source of revenue for retail companies like ZARA.
3. Uniforms - Uniform supply companies could benefit from offering customization options to businesses who want to stand out.