Coach is a high fashion brand, but the Rexy strap shows that even haute couture isn't above the happenings of the modern day. The new watch strap is designed to mesh with the Apple Watch, and it has a playful decoration that belies its serious fashion pedigree.
The Rexy strap comes with a small graphic of a dinosaur (a cartoonish tyrannosaurus rex to be specific) just below the watch face. The strap fits on to the standard Apple Watch, and the dinosaur emblem is sewn onto it directly, giving it a pleasantly tactile appearance. The strap comes in three colors of leather: black, saddle brown, and goldenrod.
Rexy is a character from Coach's 'Coach Beasts,' and the brand describes the cartoon as "the fun-loving leader of the pack."
Dinosaur Smartwatch Bands
The Rexy Strap from Coach is Now Available in Fall Colors
Trend Themes
1. Customized Smartwatch Bands - The Rexy strap by Coach introduces playful and customizable designs for smartwatch bands, creating opportunities for personal expression and individuality in the wearable tech market.
2. Fashionable Tech Accessories - The integration of high fashion brands like Coach into the world of tech accessories allows for the development of stylish and sophisticated products that cater to fashion-conscious consumers.
3. Character-driven Design - The incorporation of popular characters, such as Rexy from Coach's 'Coach Beasts,' in smartwatch bands presents scope for collaborations between fashion and entertainment properties, opening up new avenues for branding and marketing opportunities.
Industry Implications
1. Wearable Tech - The Rexy strap demonstrates the potential for innovation in the wearable tech industry by introducing creative and visually appealing accessories for smartwatches.
2. Fashion - The collaboration between high fashion brands and tech companies highlights the disruptive innovation opportunities in the fashion industry, where traditional fashion meets cutting-edge technology.
3. Entertainment - The use of popular characters like Rexy in smartwatch bands showcases the intersection between the entertainment industry and tech accessories, presenting new revenue streams through licensing and cross-promotion.