Orange Tonal Sneaker Designs

Nike's Dunk Low Gets a Reverse Mesa Orange Colorway

Nike gives the Dunk Low sneaker model a new Reverse Mesa Orange colorway in preparation for the Fall season that just arrived. The iconic sneaker features a smooth white leather material at the upper before it is overlaid with orange details and laces.

The branding Swoosh on the lateral side of the sneaker is complete in a chocolate brown hue, coming together to perfectly celebrate the season. Additional motifs come in the form of branding accents that mark the white fabric tongue tab and the stitching details at the heel showcasing the logo. It all sits on top of a white midsole foundation and brown outsole at the bottom to round out the entire fall-ready look.
Trend Themes
1. Reverse Mesa Orange Sneakers - A trend for embracing bold colorways in the sneaker industry by incorporating seasonal colors that are opposite of what the sneaker industry normally produces.
2. White Leather Sneakers - A trend for creating minimalist yet sophisticated designs that can be dressed up or down in the fashion industry.
3. Branded Accessories - A trend for adding subtle branding accents to accessories in the fashion industry to attract consumers that prioritize subtle branding over flashy logos.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunities for creating seasonal, bold, and minimalist designs that cater to customers looking for unique and sophisticated shoes.
2. Fashion Industry - Disruptive innovation opportunities for incorporating branding accents on accessories to attract consumers that value subtle branding and minimalistic design.
3. Apparel Industry - Disruptive innovation opportunities for creating apparel that complements the bold colorways and minimalist designs of sneakers and accessories.

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