Samsung C&T Fashion Group's own premium sportswear label RAPIDO is celebrating its 30th anniversary with the new Retro Sports – PLAYFUL collection for the Fall/Winter 2018 season. RAPIDO originally launched back in 1988 in China and has since actively blended sportswear with sartorial street designs. The brand is often recognized for its ability to create garments that allow both style and function to co-exist and its new Retro Sports – PLAYFUL range is comprised of three different sublines -- the Premium line that centers in on outerwear, the Retro line that highlights primary colors, logos and graphics, and the Playful line that features logo patchwork hoodies and varsity jackets.
Throughout the collection, retro thematic motifs in geometric pattern designs and contrasting panel details exude an overall youthful and energetic street culture style.
Youth Culture-Inspired Sportswear
RAPIDO Introduced the Retro Sports – PLAYFUL Line for FW18
Trend Themes
1. Retro Thematic Motifs - Brands can leverage retro thematic motifs in their designs to tap into the youth culture-inspired sportswear trend and infuse a sense of nostalgia.
2. Logo Patchwork - Incorporating logo patchwork in hoodies and jackets presents a disruptive innovation opportunity for brands looking to create eye-catching and personalized sportswear pieces.
3. Contrasting Panel Details - Sportswear brands can explore the use of contrasting panel details in their designs to add a visually dynamic element to their products and attract attention.
Industry Implications
1. Fashion Design - The fashion design industry can embrace the youth culture-inspired sportswear trend by incorporating retro thematic motifs, logo patchwork, and contrasting panel details in their collections.
2. Streetwear - The streetwear industry can capitalize on the trend by creating innovative and stylish sportswear pieces that resonate with the youth market, featuring elements like retro thematic motifs, logo patchwork, and contrasting panel details.
3. Sportswear - Sportswear brands can seize the disruptive innovation opportunities presented by incorporating elements such as retro thematic motifs, logo patchwork, and contrasting panel details into their product offerings, catering to the growing demand for youth culture-inspired apparel.