What happens when you mix Cry Baby with The Breakfast Club? The Glasgow-based barbers of Rebel Rebel teamed up with styling crew 'I'll Be Your Mirror' for a cool gang-inspired shoot showcasing favorite retro hairstyles. From big bouncy texture to classic waves, Rebel Rebel took inspiration from favorite movies with a mix of classic vintage to showcase the very best in hair for next season.
Shot in the city center of Glasgow, Rebel Rebel took the idea of the high school archetypes, citing everything from the cool kid to the geek for a fun shoot with a real hint of vintage flair. Pop culture has always inspired fashion and this season Rebel Rebel sees it influencing hair more than ever.
Retro Hair Editorials
The Breakfast Club and Cry Baby Influence the Retro Hairstyles in This Shoot
Trend Themes
1. Retro Hairstyles - There is a potential for creating a new line of hair products to suit the specific needs of individuals going for the 'retro hair' look
2. Pop Culture-inspired Fashion - Incorporating various pop culture elements into fashion can be a sure way of capturing the attention of Generation Z consumers.
3. High School Archetypes - Creating marketing and branding strategies that appeal to young people based on different high school archetypes could be a way of creating a niche audience.
Industry Implications
1. Hair Care - Developing hair products that focus on retro styles, and marketing them to the appropriate niche audience is a potential disruptive innovation opportunity.
2. Fashion and Apparel - Incorporating elements of pop culture into fashion collections can be a disruptive innovation opportunity for companies wishing to be on the cutting edge of fashion trends.
3. Marketing and Branding - Creating marketing campaigns and branding strategies that appeal to young people based on high school archetypes is a potential disruptive innovation opportunity that could help companies stand out from competitors.