A surprising advertising choice was that British Airways chose to use retro pencil cartoons for their series of new adverts.
I have always hated this cartoon style, so I am not overly fond of this campaign. I don't find them funny, and I can't understand why BA would choose to come down this road, or should that be flight path.
Virgin previously tried selling with cartoons, as seen in the article link below.
Implications - Adults in modern society are looking for items that will remind them of the past. Products that contain an older element appeal to shoppers who want to be reminded of simpler times. Companies could develop more designs like this in order to attract more attention.
Retro Cartoonvertising
British Airways Gets Cheeky
Trend Themes
1. Retro Cartoons in Advertising - The use of retro pencil cartoons in advertising campaigns is gaining popularity as it appeals to adults seeking nostalgia.
2. Nostalgia Marketing - Products that contain retro elements are becoming more popular as they appeal to modern shoppers looking for a connection to simpler times.
3. Humorous Cartoons in Advertising - Using humorous cartoon ads like the ones employed by British Airways can create a memorable and attention-grabbing marketing campaign.
Industry Implications
1. Advertising - Using retro cartoons in ads can disrupt the advertising industry by creating a new trend that appeals to nostalgic consumers.
2. Marketing - Incorporating nostalgia in marketing can disrupt the industry by appealing to a consumer base seeking a connection to simpler times.
3. Airlines - The use of humorous retro cartoons in airline advertising can disrupt the industry by creating memorable campaigns that stand out among competitors.