Hotels.com launched today a nationwide search for its first-ever 'Retro Beach Motelier' to spend the rest of summer traveling back in time to the best retro beach motels across the country. The giveaway includes a $10,000 travel stipend and features an itinerary with timeless motels across the nation, including The Pearl Hotel in San Diego and Vagabond Hotel in Miami. The position also comes with a $5K "salary" to spend on the best old-fashioned beachside accouterments like frozen custard, saltwater taffy, and snow cones.
"Travelers these days tend to search for all-inclusive hotels and resorts when planning their summer getaways, but our Retro Beach Motelier is out to prove that beach motels can be just as luxurious," says Melissa Dohmen of Hotels.com. "These timeless motels are not only budget-friendly but will transport beachgoers – literally and figuratively – back in time to truly disconnect and relax."
Applications for the Retro Beach Motelier are open now through August 5.
Nostalgic Motel Campaigns
Hotels.com Launched the 'Retro Beach Motelier' Giveaway
Trend Themes
1. Retro Tourism - There is an opportunity for businesses to tap into the nostalgia trend by offering retro-themed services and products.
2. Budget-friendly Travel - There is an opportunity for businesses to cater to consumers who are looking for budget-friendly travel options, such as retro-style motels.
3. Experiential Travel - There is an opportunity for businesses to create unique experiences for travelers, such as themed travel itineraries and promotions.
Industry Implications
1. Hospitality - Hospitality industry players can tap into the nostalgia trend by offering retro-themed accommodations and services, or by curating unique themed experiences for travelers.
2. Travel - Players in the travel industry can offer budget-friendly travel options geared towards nostalgia-seeking travelers.
3. Marketing - Marketers can use the nostalgia trend to create campaigns that resonate with consumers, such as retro-themed promotions and giveaways.