Primera's Retinol Volume Lip Serum is a liquid gloss infused with a low concentration of retinol, a high-efficacy skincare ingredient. It plumps lips without irritation and is made for consumers with sensitive skin. The serum also includes collagen, known to reduce the appearance of fine lines and wrinkles. The plant-derived collagen also hydrates the lips and locks in moisture. The results increase with repeated use, and include increased volume by 7.8% immediately after use, 14.7% after two weeks, and 15.7% after four weeks.
The product is available in two shades: Bare (transparent) and Rosy (mute pink). It can be purchased for $24 on Primera's Amazon storefront.
Primera made a groundbreaking move by being the first brand to introduce retinol into lip products. This innovative approach not only enhanced brand recognition but also drove sales due to the unique nature of their offerings.