Uplifting Retinol Eye Masks
Shiseido's Vital Perfection Refreshes and Uplifts the Eyes
Shiseido's retinol eye mask is part of the beloved beauty brand's Vital Perfection range. Users are instructed to use the product 2-3 times a week as part of one's skincare regimen and leave it on for approximately 10 minutes. The innovative formula is powered with Shiseido's exclusive MATSU-ProSculpt Complex which contains Matsu Extract and targets age-related puffiness in the eye area. In addition, the skin's natural defences are strengthened by KURENAI-TruLift Complex and ReNeura Technology++™. While the former ingredient contains Benibana flower to "strengthen and energize the skin," the latter boasts Phytoconnect to prolong the longevity of the treatment. The retinol eye mask is dermatologist-approved and appropriate for all skin types, guaranteeing a definite improvement through firming, brightening, and uplifting to contribute to a more radiant look.
Trend Themes
1. Retinol Eye Masks - The increasing demand for eye masks that refreshes and uplifts the eyes using innovative formula with retinol, exclusive complex, and ReNeura Technology++™ presents disruptive innovation opportunities for skincare brands.
2. Matsu-prosculpt Complex - The growing popularity of MATSU-ProSculpt Complex, which targets age-related puffiness in the eye area and contains unique Matsu Extract, presents disruptive innovation opportunities for beauty brands.
3. Kurenai-trulift Complex - The increasing use of skincare products infused with KURENAI-TruLift Complex, which strengthens and energizes the skin and contains Benibana flower, presents disruptive innovation opportunities for beauty brands.
Industry Implications
1. Skincare - The Skincare industry can leverage the use of innovative formula, exclusive complex, and ReNeura Technology++™ to develop and market Retinol Eye Masks that refreshes and uplifts the eyes.
2. Dermatology - The Dermatology industry can benefit from developing dermatologist-approved Retinol Eye Masks that guarantee a definite improvement through firming, brightening, and uplifting to contribute to a more radiant look.
3. Beauty - The Beauty industry can innovate by creating products infused with MATSU-ProSculpt Complex and KURENAI-TruLift Complex, which target age-related puffiness, strengthen and energize the skin, and prolong the longevity of the treatment.