Black Friday 2008 sales are upon us, which has everyone thinking retail. Instead of exploring the Black Friday ads and Black Friday sales, this article explores the many ways that retailers are innovating to get people into their stores.
Scentvertising, stores made of cardboard, container stores, greenchitecture and employee free stores are just a couple of the ways that retailers are upping their game.
In short, Black Friday 2008 sales might seem clever, but the retail innovations in this list go well beyond simple discounts and gimmicks.
Retail Innovation
Clever Ways to Bait People for Black Friday 2008 and Beyond
Trend Themes
1. Scentvertising - Opportunity for retailers to use scents as a form of advertising to attract customers and enhance their shopping experience.
2. Cardboard Stores - Disruptive innovation opportunity to create temporary stores made of cardboard, offering a unique and eco-friendly shopping experience.
3. Container Stores - Innovative approach to retail by repurposing shipping containers as stores, providing a modular and cost-effective solution for businesses.
Industry Implications
1. Retail - Retailers can adopt scentvertising, cardboard stores, and container stores to enhance customer experience, reduce costs, and attract more shoppers in their stores.
2. Advertising - Opportunity for advertising agencies to develop scent-based marketing campaigns and capitalize on the growing trend of scentvertising.
3. Architecture - Architects and designers can explore innovative designs and greenchitecture concepts to create sustainable and environmentally-friendly retail spaces, such as cardboard and container stores.