Wanting a retail brand identity that is representative of itsclothes, Piper & Sons went for a look that highlighted their sophisticated, cool, contemporary and exquisite craftsmanship style.
Piper & Sons sought the help of creative brand firm Anagrama to create the perfect retail brand identity for them -- and Anagrama delivered.
"Drawing inspiration from nature, fantasy and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand’s premium value and a whimsical jumping fox reminiscent of typical children’s fairy tale characters," says the design team at Anagrama.
The end result is a mix of contemporary, youthful and elegant identities that blend well together. The whimsy and warm hand-crafted fox illustration pulls it all together.
Whimsical Youthful Retail Branding
Piper & Sons Retail Brand Identity is Elegant and Dreamy
Trend Themes
1. Whimsical Retail Branding - Incorporating playful and fairy tale elements into retail branding to create a unique and memorable shopping experience for customers.
2. Youthful Fashion Retail - Creating a brand identity that reflects the energy, vibrancy, and freshness of youth in fashion retail.
3. Premium Value Branding - Designing a mature and sophisticated visual identity that communicates the premium value and exquisite craftsmanship of a brand.
Industry Implications
1. Fashion Retail - Applying whimsical and youthful branding techniques in the fashion retail industry to create an engaging and delightful shopping experience for customers.
2. Creative Branding Agency - Offering custom branding and design solutions that incorporate a blend of contemporary and traditional elements to create a unique visual identity for clients.
3. Hand-crafted Design - Capitalizing on the trend of hand-crafted design in brand identity creation to produce visual elements that are warm, inviting, and memorable.