When looking for a job, Renata Chunderbalsingh of Sydney, Australia, decided to put her resume qualifications on the packaging of chocolate bar in order to stand out amongst other applicants.
As Renata explained, she feared that her comparative lack of direct experience in the industry that she was trying to break into would keep employers from considering what she could offer. With this in mind, she chose to present her resume qualifications by wrapping them around the candy -- much to the delight of recruiters. The chocolate bar resume was posted to LinkedIn by one of Renata's prospective employers who loved how creative the design was. This prompted the idea to go viral and Renata has claimed that she's been receiving an outpour of offers since.
Chocolate Bar Resumes
Reading Resume Qualifications Has Never Been More Enjoyable with This Idea
Trend Themes
1. Creative Resume Design - The trend of creating innovative and visually appealing resumes to stand out among other applicants.
2. Personal Branding - The trend of showcasing personal branding through unique formats such as chocolate bar resumes, in order to differentiate from competition.
3. Visual Storytelling - The trend of using visual storytelling to present professional qualifications, changing the conventional resume format.
Industry Implications
1. Human Resources - HR industry can incorporate creative design trends in the recruitment process to attract top talent.
2. Chocolate Industry - The chocolate industry can explore innovative collaborations with job seekers to create co-branded chocolate bar resumes.
3. Marketing & Advertising - Marketing and advertising industry can encourage creative resume design competitions to embrace the trend and help job seekers be more visible to potential employers.