Madsen Modern is an Etsy shop that boasts restored vintage furniture. The workshop is owned by two brothers -- Brandon and Brian Madsen, who are keen on selecting "the very best in Danish Modern and Mid-Century Modern furniture."
The family practice is not only exceedingly stylish in its way of combining romantically vintage elements with contemporary elegance. The sourcing of the home pieces and materials harbors a largely sustainable approach. By selling previously loved and restored vintage furniture, Madsen Modern advocates the recycling of materials and points out the luxuriously fashion-forward potential in old pieces. In doing so, the duo does not only showcase its skill set, but also motivates people and other practices to go the eco-friendly and waste-reductionist route, when decorating their living space.
Restored Vintage Furniture Collections
Madsen Modern's Furniture Pieces are Sleek and Stylish
Trend Themes
1. Vintage Furniture Restoration - The trend of restoring and selling vintage furniture with a sustainable approach is disrupting the furniture industry by promoting eco-friendliness and waste reduction.
2. Danish Modern and Mid-century Modern Styles - There is a rising trend in selecting and restoring furniture pieces that showcase Danish Modern and Mid-Century Modern styles.
3. Romantic Vintage-contemporary Fusion - The trend of combining vintage and contemporary elements in furniture design is providing disruptive innovation opportunities to create unique, fashion-forward pieces for the home decor industry.
Industry Implications
1. Furniture Restoration - There is a growing opportunity for businesses in the furniture restoration industry to adopt Madsen Modern's sustainable approach and embrace the trend of vintage furniture restoration in response to consumer demand.
2. Home Decor - The home decor industry can take advantage of the demand for vintage and eco-friendly furniture pieces and cater to consumers who want to decorate their homes in a more sustainable and fashion-forward way.
3. Online Retail - With the rise of online marketplaces like Etsy, there is an opportunity for businesses to offer unique, restored vintage furniture pieces to consumers who prefer online shopping and appreciate eco-friendliness.