Cruelty-free and sustainability-minded brand Lush boasts a restorative vegan shampoo that offers "some serious recovery time" to hair that has been heat-styled, bleached, dyed, teased, and stressed. The product is aptly called 'Rehab' and it includes a slew of powerful ingredients that deeply cleanse, nourish, and add shine to one's hair.
Lush's restorative vegan shampoo includes olive and jojoba oils for a nourishing kick, fresh fruit juices for added shine and softness, as well as a peppermint and juniper berry combination to show some love to the scalp. The fresh fruit juices, in particular, are "squeezed" into the base of the restorative vegan shampoo. These include pineapple, papaya, mango, and kiwi. The scent of Rehab is a pleasant herbal scent that contributes with calming properties.
Restorative Vegan Shampoos
Lush's Rehab Shampoo Supports Damaged Hair with Powerful Ingredients
Trend Themes
1. Restorative Vegan Beauty Products - The trend of using natural and vegan ingredients in personal care products has the potential for disruptive innovation in the beauty industry, particularly in the hair care segment.
2. Ingredient-based Customization in Personal Care - Incorporating fresh fruit juices in shampoos for specific benefits like nourishment, shine, and soothing the scalp introduce an opportunity to introduce customizable, ingredient-based personal care products.
3. Sustainable, Cruelty-free Branding - Sustainable and cruelty-free branding is a growing trend in the beauty industry, creating an opportunity to innovate and expand offerings into other consumer goods sectors that are prioritizing ethical and sustainable business practices.
Industry Implications
1. Beauty - The beauty industry should focus on the growing demand for vegan and natural products and invest in R&D to leverage the potential opportunity for disruptive innovation in this segment.
2. Personal Care - The introduction of fresh fruit juices in shampoos presents an opportunity for the personal care industry to create customized products based on individual consumer requirements such as hair type and texture.
3. Consumer Goods - Sustainability and cruelty-free branding are becoming increasingly important to consumers, providing opportunities for companies to innovate and expand their offerings with products that prioritize ethical and sustainable business practices.