The Reserved Fall 2013 advertisements feature the absolutely stunning Freja Beha Erichsen. The looks that are represented play on a rock meets country chic mash-up. With wild leopard skin patterns and debonair black hats, the campaign quickly grabs your attention.
Photographer Mateusz Stankiewicz was able to setup the perfect setting for each shot. Ranging from coastline rock walls to tall grass fields, Erichsen is encapsulated by a background that serves as a way to elevate the clothing. The campaign was styled by Karin Smeds, who picked wonderfully edgy combinations that worked well with the Scottish landscapes.
With an apt tagline of "Be Inspired," the Reserved Fall 2013 advertisements will surely have people immediately thinking of ways to adapt the styles.
Bohemian Coastal Campaigns
The Reserved Fall 2013 Campaign Highlights a Chic Country Look
Trend Themes
1. Country Chic Mash-up - Opportunity for fashion brands to create unique and edgy combinations of wild leopard skin patterns and black hats.
2. Elevated Clothing Backgrounds - Opportunity for photographers to utilize scenic landscapes to enhance the visual appeal and impact of fashion campaigns.
3. Adapting Styles - Opportunity for individuals to be inspired by the Reserved Fall 2013 advertisements and find creative ways to incorporate the showcased styles.
Industry Implications
1. Fashion - Opportunity for fashion brands to create and market country chic mash-up styles.
2. Photography - Opportunity for photographers to specialize in shooting fashion campaigns with elevated clothing backgrounds.
3. Personal Styling - Opportunity for personal stylists to help individuals adapt and incorporate the inspired styles from the Reserved Fall 2013 advertisements.