The Re:route smartphone app is an London-based program that rewards iOS users for doing a good deed for the planet—and their waistlines.
Created by Recyclebank and supported by Transport for London, the mobile application divvies out points to users that opt for taking cleaner and more environmentally friendly methods of transportation, as well as to those who burn the most calories doing so.
After inputting one’s destination into the phone, a user can use the app to calculate various alternative methods of arriving there using public transit, a bicycle or by going the distance on foot. Once the user arrives, they will be awarded points based on how much carbon dioxide they have saved and how many calories they shed by being more active.
Once a number of these points have been accumulated, the user can cash them in for discounts on purchases at participating retailers such as Waffle House, T-Mobile and Sears.
Eco-Supporting Smartphone Rewards
The Re:route Smartphone App Awards Points for Green Activities
Trend Themes
1. Green Transportation - Disruptive innovation opportunity: Explore innovative ways to incentivize individuals to opt for cleaner and more environmentally friendly methods of transportation.
2. Health and Fitness Tracking - Disruptive innovation opportunity: Develop smartphone apps that encourage users to be more active and monitor their fitness progress.
3. Eco-friendly Rewards Programs - Disruptive innovation opportunity: Create reward systems that incentivize sustainable actions, such as reducing carbon dioxide emissions and promoting environmentally friendly choices.
Industry Implications
1. Mobile Applications - Disruptive innovation opportunity: Build mobile apps that promote greener lifestyles and offer rewards for eco-friendly behaviors.
2. Retail - Disruptive innovation opportunity: Collaborate with brands and retailers to develop reward programs that attract eco-conscious consumers and drive sales.
3. Transportation - Disruptive innovation opportunity: Integrate technology into transportation systems to encourage sustainable commuting options and track environmental impact.