The Replay Spring/Summer 2011 ad campaign will have you longing for beach-ready weather. Photographer Chad Pitman captures the group of models as they hang out around the beach and boardwalk on a sunny afternoon.
Full of easy-to-wear pieces like loose denim, t-shirts and sundresses, the Replay Spring/Summer 2011 ads emulate a certain easy-breezy feeling and attitude that can only be found on warm summer days. Featured in this shoot is top model Erin Wasson, who wears her hair in a wavy style, as if appearing after a sea-salt dip in the ocean.
Sun-kissed and carefree, the Replay Spring/Summer 2011 campaign captures a sunny beach holiday perfectly.
Breezy Beach Campaigns
The Replay Spring/Summer 2011 Ad Campaign is Sun-Kissed and Carefree
Trend Themes
1. Beach-focused Ad Campaigns - Opportunity for brands to create ad campaigns that evoke the carefree and sun-kissed feeling of a beach vacation.
2. Easy-breezy Fashion - There is a demand for loose, comfortable clothing that mirrors the relaxed atmosphere of the beach.
3. Natural-looking Hair - Haircare industry can capitalize on the trend of beach-inspired, wavy hairstyles that give a sun-kissed look.
Industry Implications
1. Fashion - The fashion industry can create easy-to-wear clothing lines that offer a carefree and beachy aesthetic.
2. Advertisements - Brands can incorporate beach-inspired themes and settings into their ad campaigns for a sun-kissed and carefree vibe.
3. Haircare - Haircare brands can create products and styling tools that help consumers achieve natural-looking, beach-inspired waves and texture.