If you're a diehard 'Lord Of The Rings' fan, you'll definitely want to head to Chicago's Replay Lincoln Park.
Replay Lincoln Park is a bar that's known for hosting a number of movie and TV-themed pop-ups, including a 'Harry Potter' pop-up and a 'Parks and Recreation' pop-up. The latest event is a 'Lord Of The Rings' pop-up bar that will transport fans straight to the Shire. According to promotional materials, the pop-up will feature everything from set recreations like a Hobbit hole, to themed food and drinks. That means you can pose with a life-sized Smeagol while eating Gandalf’s Corn Staff and One Onion Ring To Rule Them All.
The pop-up bar is now open and will be sticking around for just a limited time.
Franchise-Themed Pop-Up Bars
Replay Lincoln Park is Hosting a Lord of the Rings Pop-Up Bar
Trend Themes
1. Franchise-themed Pop-up Bars - Opportunity for bars and restaurants to capitalize on the popularity of franchises for themed pop-up events.
2. Movie and Tv-themed Pop-up Events - Opportunity for businesses to host curated pop-up events around popular movie and TV franchises.
3. Themed Food and Drink - Opportunity for businesses to create themed menu items to enhance the immersive experience.
Industry Implications
1. Food and Beverage - Restaurants and bars can create unique themed experiences to attract customers and set themselves apart from competitors.
2. Entertainment - Entertainment venues can create themed experiences like pop-up bars to attract customers and promote their business.
3. Retail - Retailers can create pop-up events around popular franchises to drive foot traffic and increase sales.