By the looks of the Repetto Window Display, stores are warming to the idea of interactive marketing. This storefront in particular projects a beautiful ballet dancer whose movements are pretty much controlled by passersby. As they wave their arms, they change the image that appears on the screen.
Conceived by the Marcel Agency, the Repetto Window Display is located in France. I kind of wish that I were going to visit sometime soon to try it out myself. Aside from potential customer interaction, what I really like about the Repetto Window Display is the is the use of technology in such a beautiful manner.
Check out just how the Repetto Window Display works by watching the video above.
Interactive Ballet Storefronts
Passersby Change Ballerina's Image in the Repetto Window Display
Trend Themes
1. Interactive Storefronts - Opportunity to create engaging and interactive shopping experiences through innovative storefront displays.
2. Customer-controlled Marketing - Potential to allow customers to directly influence and shape brand messaging through interactive displays.
3. Technology Integration in Retail - Emerging trend of incorporating technology in retail spaces to enhance customer engagement and create memorable experiences.
Industry Implications
1. Retail - Retailers can leverage interactive storefronts to attract and engage customers, improving brand perception and driving sales.
2. Marketing - Opportunities in the marketing industry to develop and implement customer-controlled campaigns using interactive displays.
3. Technology - Technology companies can partner with retailers to provide innovative solutions for interactive storefronts, fueling the adoption of this trend in the retail sector.