TOAST, an aesthetically driven brand for clothing, homeware, and accessories, emphasizes the sustainability of the repaired garment and embraces this approach in its business model. TOAST "employs as many repair specialists as designers." One of its main offerings as a brand is mending services for garments. Recently, TOAST expanded its roaster of offerings to include a collection of fully repaired pieces. This capsule is aptly named TOAST Renewed.
The repaired garments in the TOAST Renewed collection embody the brand's commitment and inspiration from sustainability and aesthetics. The collection demonstrates how mending can give clothing new life and challenges the perception that flaws diminish beauty. The repairs change the function and story of the objects, offering joy and relief to customers who can wear cherished items again.
Creatively Repaired Garment Collections
TOAST Emphasizes Sustainability in New Capsule
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: Develop new techniques and technologies for repairing and mending garments to extend their lifespan and reduce waste in the fashion industry.
2. Circular Economy - Disruptive innovation opportunity: Create innovative business models that prioritize repair and reuse, transforming discarded items into fully repaired and renewed products.
3. Aesthetic Sustainability - Disruptive innovation opportunity: Combine sustainability with aesthetics in product design and marketing to create a niche market for consumers willing to invest in high-quality repaired garments that align with their values.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement repair and mending services as a core component of the business model, attracting environmentally conscious consumers who prioritize sustainable fashion practices.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop novel materials and production techniques that make garments easier to repair, reducing the amount of resources needed for manufacturing and contributing to a more sustainable textile industry.
3. Sustainable Lifestyle Brands - Disruptive innovation opportunity: Establish new brands that focus on repairing, renewing, and upcycling products in various industries, catering to conscious consumers seeking sustainable lifestyle options.