London-based clothing repair platform Sojo has opened its first permanent concession at Selfridges, marking a significant step in the department store's "Reselfridges" initiative to promote circular fashion. Located on the third floor, Sojo offers on-site tailoring, alterations, and repairs, aimed at extending the life of garments and encouraging sustainable fashion practices.
Following a successful pop-up last summer, Sojo now provides a range of services, from hemming and waist adjustments to more complex repairs like zip replacements, denim patching, and knitwear mending. Customers can book appointments or opt for walk-in services to refresh and restore their much-loved pieces.
The launch aligns with Selfridges’ ambitious 2030 sustainability goals, which include having 45% of transactions come from circular products or services such as repair, resale, and rental. Sojo’s permanent presence at Selfridges supports this vision, offering customers convenient access to high-quality, sustainable garment care.
Clothing Repair Concessions
Sojo Opens Permanent Repair Concession at Selfridges
Trend Themes
1. Permanent Repair Services - Establishing a permanent repair concession within a major retailer highlights the growing consumer demand for sustainable garment maintenance solutions.
2. Department Store Circularity - The integration of repair services into department stores demonstrates a shift toward circular fashion models that prioritize extending garment lifecycles.
3. On-site Garment Care - Offering on-site tailoring and repairs within retail environments caters to the convenience and immediacy sought by eco-conscious shoppers.
Industry Implications
1. Retail - The retail sector is exploring new avenues to incorporate sustainability through in-store circular services like garment repairs and alterations.
2. Sustainable Fashion - Sustainable fashion embraces innovative business models that include repair and maintenance services to minimize waste and promote longevity in clothing.
3. Garment Care - The garment care industry is expanding to include more specialized and accessible services within mainstream retail spaces to meet eco-friendly demands.