The Renault Master Camping Car ad campaign shows people that the vehicle performs so well on so many different levels, the driver will find him- or herself driving past must-see landmarks without a second thought. Thankfully, the blurred images of the Leaning Tower of Pisa and Saint Basil's Cathedral is still recognizable.
Conceived and executed by Publicis Conseil, an ad agency based in Paris, France, the Renault Master Camping Car ad campaign reads, "You won't ever want to stop." It was art directed by Bénédicte Potel with creative direction by Hervé Riffault and Olivier Altmann. By making an association between such timeless and magnificent sights and the camping vehicle, the ad campaign manages to put them on the same level. Actually, it can be argued that the Renault Master Camping Car surpasses them.
Blurred Landmark Auto Ads
The Renault Master Camping Car Campaign Likens It to a Must-See Sight
Trend Themes
1. Association Ads - Brands can find creative ways to associate their products with iconic landmarks and tourist attractions for memorable campaigns.
2. Multi-functional Vehicles - Opportunities exist for car manufacturers to highlight the versatility and multi-functional aspects of their vehicles in ad campaigns.
3. Blurred Imagery - Using blurred images in ads can be an effective way to evoke recognizable landmarks or objects, without needing to show them clearly.
Industry Implications
1. Automotive - Car manufacturers can use creative advertising campaigns that highlight the versatility and strengths of their vehicles to attract new customers.
2. Tourism - Travel and tourism industry players can partner with car rental companies or manufacturers to provide unique experiences that incorporate iconic landmarks or attractions.
3. Marketing and Advertising - Marketing and advertising agencies can use creative techniques, such as blurred imagery and unexpected associations, to capture attention in advertising campaigns.