American movie studio Warner Brothers has partnered with Israeli AI company D-ID to develop a deep fake generator that allows viewers to insert themselves into the trailer for its new film 'Reminiscene' starring Hugh Jackman. This innovative campaign comes to promote the Warner Bros. movie, which is set to hit theatres on August 20th.
To use the deepfake generator, users must visit the film's official website and upload a photo of their face. Within seconds the generator will rework the original trailer, creating a unique moving deepfake sequence featuring the user's face.
This collaboration will not be the first instance of D-ID offering inventive deepfake applications for major brands. In February of this year, the company launched a service called ' Deep Nostalgia' for MyHeritage. The tool allowed users to bring to life photographs of their deceased relatives.
Deepfake Movie Campaigns
Warner Bros Lets Viewers Star in the Trailer for 'Reminiscence'
Trend Themes
1. Deepfake Advertising - The use of deepfake technology for promotional campaigns, allowing viewers to insert themselves into advertisements.
2. Personalized Marketing - The trend of personalized marketing through the use of AI and user-generated content, leveraging deepfake technology to provide a unique customer experience.
3. Interactive Content - The growing demand for interactive content that engages viewers and encourages participation, such as using deepfake technology to allow users to star in movie trailers.
Industry Implications
1. Entertainment - The entertainment industry can leverage deepfake technology to create interactive content that enhances customer engagement and drives ticket sales.
2. Marketing & Advertising - The use of deepfake technology in marketing and advertising campaigns can provide a personalized and engaging customer experience, increasing brand visibility and revenue.
3. Genealogy - The genealogy industry can use deepfake technology to bring old photographs to life and offer users a unique way to connect with their family history.