Beauty of Joseon has introduced the 'Relief Sun Aqua-Fresh Sunscreen,' which combines rice seed water and panthenol to provide hydration while protecting the skin from UV rays and environmental stressors. This new formula is designed for those who prefer a sheer, non-greasy finish.
In addition to the benefits of the brand's highly popular original 'Relief Sun,' such as no white cast or stickiness, the Relief Sun Aqua-Fresh "offers enhanced hydration and a quick-absorbing, dewy finish; the sunscreen features a fast-absorbing, lotion-like texture that blends seamlessly into the skin, ensuring a lightweight feel without any greasy residue or white cast."
Furthermore, the formula is enriched with rice seed water and panthenol, aiming to revitalize and calm the skin while delivering effective UV protection—presenting an affordable yet, effective sunscreen product that feels like a second skin when applied.
Rice Seed Water Sunscreens
Beauty of Joseon Introduced its Relief Sun Aqua-Fresh Sunscreen
Trend Themes
1. Hydrating Sunscreens - Sunscreens that incorporate hydrating ingredients like rice seed water and panthenol are gaining popularity for their dual benefits of skin protection and moisture.
2. Non-greasy Formulas - Consumers are increasingly favoring non-greasy, quick-absorbing sunscreen formulations that provide a dewy finish without any residue or white cast.
3. Affordable Luxury Skincare - There is a growing demand for affordable yet highly effective skincare products that offer luxurious textures and results akin to more expensive brands.
Industry Implications
1. Skincare and Cosmetics - The skincare and cosmetics industry continues to innovate with multifunctional products that address multiple skin needs simultaneously, such as hydration and UV protection.
2. Natural and Organic Beauty - Brands are increasingly incorporating natural ingredients like rice seed water into their products to appeal to consumers seeking organic and eco-friendly options.
3. Health and Wellness - The health and wellness sector is expanding with products designed to protect against environmental stressors while promoting skin vitality and well-being.