IUTER launches its offerings for Spring/Summer 2018 and the ensembles boast the vibes of laidback and relaxed streetwear. The 'Time to Play' capsule is strongly characterized by a recurring mischievous illustration and dark tie-dye patterns.
The Spring/Summer 2018 line-up is launched by the Italian brand in honor of the Milan Skate & Surf Film Festival. IUTER is the official partner of the event and it really comes as no surprise that the relaxed streetwear, as well as the accompanying lookbook, are strongly influenced by the lifestyle choices of individuals who embrace the chill vibes of skateboarding and surf cultures. From early morning cereals before hitting the waves to the ultra-classic look when filming your friend's switch kickflip, the vibe of the relaxed streetwear is communicated to perfection.
Relaxed Illustrated Streetwear
IUTER's SS 2018 Draws Inspiration from Skateboarding and Surf
Trend Themes
1. Relaxed Streetwear - Opportunity for fashion brands to incorporate laidback and relaxed styles into their collections.
2. Mischievous Illustrations - Chance to infuse playful and mischievous artwork into fashion designs.
3. Dark Tie-dye Patterns - Potential to incorporate edgy and unique tie-dye patterns into streetwear fashion.
Industry Implications
1. Fashion - Fashion brands can explore new designs and collections inspired by relaxed streetwear.
2. Skateboarding - Opportunity for skateboarding brands to collaborate with fashion labels for streetwear-inspired collections.
3. Surfing - Surfing brands can adopt relaxed streetwear styles and collaborate with fashion brands for surf-inspired fashion lines.