To provide consumers with a convenient all-in-one day cream, Olay launched the 'Regenerist Whip SPF 40.'
Oil-free, fast-absorbing, and lightweight, the cream soaks into the skin to deeply hydrate it, while leaving a smooth, matte finish that preps it for makeup application. This comes from Olay's Amino-Peptide Complex II, which also helps to improve the skin's elasticity. Containing SPF 40 UVA/UVB protection, the cream protects from the sun's rays, but doesn't block pores or have an unappealing chemical scent—features that are often associated with sunscreen moisturizers.
With its weightless feel, SPF protection, and hydrating qualities, the Regenerist Whip SPF 40 can be used as a daily moisturizer on its own, or used alongside the brand's serums, night creams, and other products.
Oil-Free SPF 40 Moisturizers
Olay's 'Regenerist Whip SPF 40' Face Cream is Light and Breathable
Trend Themes
1. Hydrating Sunscreens - Companies can develop innovative sunscreens that deeply hydrate the skin without leaving a greasy feel.
2. All-in-one Day Creams - Brands can create multi-functional day creams that not only moisturize the skin but also provide SPF protection and prep the skin for makeup application.
3. Lightweight Moisturizers - Brands can develop lightweight moisturizers that absorb fast into the skin for a smooth matte finish, making it perfect for daily use and layering with other skincare products.
Industry Implications
1. Skincare - Skincare brands can develop innovative products that accomplish more than one skincare goal at a time such as hydration and sun protection, which makes it easier for consumers to integrate these into their daily skincare routine.
2. Cosmetics - Cosmetic brands can leverage lightweight moisturizers that smoothens and preps the skin for makeup application, streamlining their process and making it quicker and convenient for consumers.
3. Sunscreen - Sunscreen brands can create SPF products that don't block pores or have an unpleasant smell, making it more appealing to consumers to incorporate into their daily routine.