Many of those walking down Toronto's Queen Street West, near the city's popular Trinity Bellwoods Park, were greeted by a talking vending machine as part of a Reese's campaign.
Dubbed #DoYouSpoon? the campaign was created to promote the brand's new peanut butter and chocolate product, which can be spread over a slice of toast or eaten straight out of the container with a spoon. The Reese's campaign encouraged participants to do the latter, after they were asked to romantically cuddle up next to a large gold spoon that was placed in the ground beside the vending machine.
After doing so, participants were given their own container of the spread and a much smaller spoon that they could take home. The campaign resulted in some hilarious reactions and enticed many people to stop and interact with the vending machine.
Talking Vending Machine Campaigns
This Reese's Campaign Promoted a New Chocolaty Spread
Trend Themes
1. Interactive Vending Machine Campaigns - Opportunity to create engaging campaigns that utilize talking vending machines to entice customer interaction.
2. Product Promotion Through Immersive Experiences - Creating memorable experiences around new products through interactive campaigns that encourage customer participation.
3. Innovative Product Packaging and Presentation - Exploring new ways to package and present products, such as Reese's spread, to attract consumer attention and generate excitement.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to enhance brand awareness and drive product sales through interactive vending machine campaigns.
2. Marketing and Advertising - Potential for marketing and advertising agencies to develop creative campaigns that leverage interactive experiences to promote products.
3. Packaging and Design - Demand for innovative packaging and design solutions to create visually appealing and attention-grabbing product presentations.