REESE COOPER works in collaboration with Merrell 1TRL on a new set of footwear silhouettes made for the season. The wide range of sneakers includes the Hydro Runner, MTL MQM, and the MTL Long Sky 2 models. The signature silhouettes serve as the foundation for the latest project as it was much more lifestyle-focused before and now it breaches the realm of function.
All three of the silhouettes come in a two-piece selection of colorway palettes that offer a militaristic theme of browns and greens. Some of the standout details include the light tonal laces that are seen securing the shoe in place over the forefoot. This adds a pop of tonal contrast against the militaristic themes below.
Collaborative Elevated Technical Footwear
REESE COOPER Joins Merrell 1TRL On a New Set of Sneakers
Trend Themes
1. Collaborative Technical Footwear - Explore more collaborations in technical footwear to create new, unique and innovative products for daily and occasional wear.
2. Militaristic Themed Footwear - Design and create functional and stylish footwear with militaristic themes for the next outdoor adventure.
3. Functional Footwear Evolution - Advance functional footwear by incorporating both lifestyle and function for unbeatable comfort and versatility.
Industry Implications
1. Footwear Industry - The footwear industry can collaborate with fashion designers to create high-tech and functional products that blend both style and function.
2. Outdoor Industry - Explore the creation of militaristic themed outdoor footwear for comfortable yet stylish hiking, camping or hunting gear product lines.
3. Fashion Industry - Fashion industry can tap into collaborations in technical footwear to offer new collections that cater to people with an adventurous lifestyle.